JOB TITLE: Marketing Leader (Marcel)
Company : Openasia Group
Deadline : 30-09-2024
Level : Supervision/Management
Location : HCMC
Number of Headcount : 1
JOB DESCRIPTION
Marcel Group - a strategic partner of Openasia in F&B industry - is looking for a Marketing Leader.
Marcel Group operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.
RESPONSIBILITIES
1. Branding & Research
- Conduct market research to identify trends and opportunities in the F&B industry and propose overall brand goals.
- Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants.
- Create a marketing/communication plan to deliver overall brand marketing objectives with a detailed timeline and budget.
2. Implementation
- Directly execute ideas for marketing activities and promotional events.
- Manage both internal stakeholders and external marketing agencies to successfully execute marketing campaigns on organic channels and paid media.
- Collaborate with external agencies to ensure efficient and high-quality content production that aligns with the restaurant's brand, messaging, and target audience.
- Oversee and guide content on the restaurant's online platforms: Google, Facebook, TikTok, Instagram,...
- Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
- Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
- Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.
Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.
JOB REQUIREMENT
- Bachelor’s degree in Marketing and Communication, Business Administration, or related fields
- At least 3 years of experience in F&B industry marketing
- Proven track record of developing and executing successful marketing campaigns
- Experience in digital marketing, marketing performance management, budget management
- Experience in copywriting for both printed and online marketing material
- Skills
- Creative Design
- Project Planning & Analytical skills
- Content Planning & Marketing Strategy
- Brand development
- Strong communication and interpersonal skills
- Good analytical and problem-solving skills
- Proficiency in English and Vietnamese
WHAT WE OFFER
- Competitive salary packages and bonus-scheme.
- Insurance policy (including social insurance and all benefits according to Labor Law).
- Discount of 30% for Marcel outlets.
- Professional, creative, and positive working environment with up-to-date equipments.