Marketing Leader (Marcel)

Marcel Group - a strategic partner of Openasia in F&B industry - is looking for a Marketing Leader.

Marcel Group operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.

RESPONSIBILITIES

1. Branding & Research

• Conduct market research to identify trends and opportunities in the F&B industry and propose overall brand goals.
• Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants.
• Create a marketing/communication plan to deliver overall brand marketing objectives with a detailed timeline and budget.

2. Implementation

• Directly execute ideas for marketing activities and promotional events.
• Manage both internal stakeholders and external marketing agencies to successfully execute marketing campaigns on organic channels and paid media.
• Collaborate with external agencies to ensure efficient and high-quality content production that aligns with the restaurant's brand, messaging, and target audience.
• Oversee and guide content on the restaurant's online platforms: Google, Facebook, TikTok, Instagram,...
• Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
• Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team. 
• Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.

Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.

• Bachelor’s degree in Marketing and Communication, Business Administration, or related fields
• At least 3 years of experience in F&B industry marketing
• Proven track record of developing and executing successful marketing campaigns
• Experience in digital marketing, marketing performance management, budget management
• Experience in copywriting for both printed and online marketing material
• Skills
  • Creative Design
  • Project Planning & Analytical skills
  • Content Planning & Marketing Strategy
  • Brand development
  • Strong communication and interpersonal skills
  • Good analytical and problem-solving skills
• Proficiency in English and Vietnamese

• Competitive salary packages and bonus-scheme.
• Insurance policy (including social insurance and all benefits according to Labor Law).
• Discount of 30% for Marcel outlets.
• Professional, creative, and positive working environment with up-to-date equipments.