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ABOUT US

Established in 1997 in Binh Duong, Craftica (formerly Thien Hong Lacquer Manufacture) is a design and production workshop specializing in high-end woodwork and lacquerware. Founded by French designer Rose Morant and a group of artisans from Tuong Binh Hiep — Vietnam’s renowned lacquer village.

In 2025, Craftica entered a new phase with a broader mission: to bring Vietnamese-made excellence into modern interiors worldwide. The company provides OEM and ODM solution on premium wood-based products including furniture, entry doors, and custom millwork — each enhanced with signature lacquer finishes for a unique, elevated look.

With two production facilities in Southern Vietnam, a team of 400 skilled craftsmen, and an output of over 200,000 units annually, Craftica meets the needs of both domestic and international partners across residential, hospitality, and commercial sectors.

Balancing tradition and innovation, Craftica continues to grow as a reliable design-led manufacturing partner, delivering quality, originality, and cultural depth in every piece.

Website: https://craftica.vn/

Level

Supervision/Management

TYPE

Full-time

CAREER

Wholesale/Sales/E-commerce

Deadline

31-10-2025

JOB TITLE: Sales Manager

Company : CRAFTICA

Deadline : 31-10-2025

Level : Supervision/Management

Location : HCMC, Binh Duong

Address : Harbour View Tower, 35 Nguyễn Huệ, Phường Sài Gòn, (Quận 1) TP.HCM

Number of Headcount : 1

Number of direct reports : 3


JOB DESCRIPTION

POSITION PURPOSE
•    Lead sales team to achieve and exceed sales targets through successful management
•    Build and implement strategic business plans that expand company's customer base and ensure strong market presence
•    Develop efficient and standardized sales processes
•    Build sustainable relationships with customers and strategic partners
•    Advise on sales policies and business strategies for senior management
 

SCOPE OF WORK / RESPONSIBLITIES
1. Sales Team Management and Target Achievement (30%)
•    Lead, manage, and develop sales representatives team
•    Set individual targets for each member and monitor performance
•    Coach, train, and enhance sales skills of staff members
•    Evaluate work performance and build individual development plans
•    Ensure team achieves and exceeds assigned sales targets
2. Business Strategy Development and Implementation (25%)
•    Design and implement strategic business plans to expand customer base
•    Ensure company's strong presence in the market
•    Develop and improve sales processes suitable for each market segment
•    Identify emerging markets and market shifts
•    Monitor competitor activities and new product developments
3. Strategic Customer Relationship Management (20%)
•    Build and maintain strong, long-lasting relationships with major customers
•    Understand deeply customer and partner needs to provide suitable solutions
•    Negotiate large and important contracts
•    Resolve complex issues for VIP customers
•    Participate in industry events and exhibitions to expand network
4. Business Reporting and Analysis (15%)
•    Prepare periodic sales, revenue, and expense reports for senior management
•    Provide realistic revenue forecasts and business scenarios
•    Analyze sales effectiveness and propose improvements
•    Monitor important KPIs and metrics of the department
•    Prepare strategic reports for BOD
5. Policy and Strategy Advisory (10%)
•    Contribute to company sales policy development
•    Advise senior management on business strategies
•    Propose process and policy improvements to increase efficiency
•    Participate in long-term business planning
•    Support strategic decision-making on market and products
 


JOB REQUIREMENT

•    Bachelor's/Master's degree in Business Administration or related fields
•    Proficient English (4 skills), able to work with international clients
•    Deep understanding of furniture, handmade, furniture industry or similar products
•    MBA or advanced management certifications
•    Sales management and leadership certifications
•    Knowledge of marketing, branding, and market development

 

•    Minimum 5-7 years of successful experience as sales representative
•    Minimum 3-5 years of international sales manager experience, especially in B2B, OEM
•    Outstanding track record in achieving and exceeding sales targets
•    Experience in team management and staff development
•    Experience in furniture, millworks, or handmade objects industry
•    Experience managing large sales teams (10+ people)
•    Experience working with international markets and exports
•    Existing network of customers and partners
 

•    Excellent leadership, management, and staff development skills
•    Ability to communicate, present, and influence effectively at all organizational levels
•    Professional mentoring, coaching, and people management skills
•    Ability to drive entire sales process from planning to deal closure
•    Data analysis and strategic reporting skills
•    Ability to negotiate large and complex contracts
•    Business strategy development and implementation skills
•    Ability to use CRM and modern sales management tools
 

•    Sharp business acumen and deep industry expertise
•    Ability to lead change and adapt to dynamic markets
•    High sense of responsibility and ability to work under pressure
•    Strategic vision and ability to make important decisions
•    Dynamic, positive personality with ability to inspire others
•    Ability to build strong sales culture within organization
•    Positive competitive spirit and results-oriented mindset
•    Willingness to travel frequently and work flexibly
 


WHAT WE OFFER

  • Comprehensive social insurance, health insurance, and unemployment benefits in accordance with the law.
  • Social insurance contributions based on 100% of the employee's salary.
  • Health care insurance.
  • 13th month pay.
  • Professional development and training opportunities.
  • Periodic health check-ups.
  • Annual team building activities.
  • Salary is negotiable.

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Level

TYPE

Full-time

CAREER

Wholesale/Sales/E-commerce

Deadline

31-10-2025