Marketing Manager

Marketing Manager is responsible for developing, implementing, and overseeing the overall short-term and long-term marketing strategies to enhance the brand recognition of La Table Hanoi in the F&B industry and directly contribute to the restaurant's overall business objectives.

1. Develop short-term and long-term marketing strategies:

• Plan and implement an overall short-term and long-term marketing strategy for the restaurant to increase brand recognition and attract customers.
  • Supervise the functioning of all marketing activities, sales promotions, partnership programs at La Table Hanoia.
  • Coordinate with the relevant departments to ensure proper implementation of all marketing activities are carried out according to the proposed plan.

2. Manage and enhance the brand image of La Table Hanoia:

• Manage content and brand image on media channels (online & offline), ensuring consistency with La Table Hanoia's brand identity.
  • Analyze and manage reputation platforms such as TripAdvisor, Google Reviews, etc.
  • Develop crisis communications scenarios and implement them effectively when necessary.
  • Coordinate with suppliers, marketing agency, KOLs & other departments.

3. Oversee communication channels:

• Operate and optimize digital media channels such as Website, Facebook fanpage, Instagram, TikTok.
  • Generate ideas, create creative content and manage posting schedules and advertising campaigns on Facebook Ads and Google Ads platforms.

4. Organize events:

• In conjunction with FBM and Marketing team to come up with ideas and implement the content of event programs at La Table Hanoia & Press Club suitable for high-end customer needs and reflect true brand values.
  • Coordinate with partners to get sponsorship or organize programs to increase brand recognition.

5. Develop and manage the budget

• In charge of annual marketing budget and ensure cost optimization for each campaign.
• Manage and allocate annual marketing budget.

6. Report and evaluate performance

• Synthesize, analyze and evaluate the effectiveness of marketing communication activities, sales promotions and partnership.
  • Collect and analyze customer data from media channels, evaluate the effectiveness of each marketing campaign based on clear KPIs.
  • Report the results of implemented marketing campaigns and based on that, propose solutions to improve the effectiveness of these campaigns.

7. Other duties as assigned by BOD.

Onboard from 01/04/2025;

1. Qualification & Experiences:

• Candidate must possess at least a Bachelor's/College Degree; major in Marketing, Communications, Business Administration or related fields;
• At least 3-5 years of experience in a similar position (preferably in the F&B, fine dining, or hospitality industry);
• Proficiency in marketing tools (Google Analytics, Meta Business Suite, Facebook Ads, email marketing, SEO, etc,);
• In-depth understanding of the high-end culinary market in Hanoi.

2. Skills:

• Good command of the Vietnamese & English language, both written and verbal, due to the constant contact with clients, partners. Fluency in other languages would be beneficial;
• Proficient computer skills;
• Good communication skill, truthful, cheerful, open-minded, positive thinking;
• Strong content creation skills, with the ability to develop bilingual content (English-Vietnamese);
• Team management and development skills, motivating employees to achieve high performance.

3. Personality:

• Excellent networking, negotiation, and relationship-building skills;
• High sense of responsibility, good adaptability, calmness and friendliness;
• Self-motivated and goal-oriented, desire to deliver results.

• Service charge bonus payable on monthly basic;
• 12 annual leave per year, Saturday and Sunday off;
• Social insurance, health insurance, unemployment insurance for you & PTI insurance for manager level;
• 2/9 bonus, 13th salary month bonus, annual bonus based on performance, annual review;
• Duty meal and parking provided;
• Annual health check-up, annual holiday trip with team;
• Stable and professional working environment, opportunities to learn professional skills, participate in the company's training program;
• 30% discount when using services/buying products of brands belonging to Open Asia Group.