Senior Sales Executive

Develop and expand international customer markets for export furniture products. Manage the entire sales process from prospecting to closing orders, ensuring sales targets and KPIs are met and exceeded. Build sustainable relationships with international B2B customers and coordinate closely with internal departments to ensure on-time delivery.

1. New Customer Acquisition and Development

• Proactively hunt and approach potential customers in the indoor furniture B2B sector
• Source customers through email, LinkedIn, international exhibitions, website, and referrals
• Research markets and identify target customers in export markets
• Present products, production capabilities, and company competitive advantages
• Build and manage a potential customer database on CRM
• Convert leads into actual customers

2. Existing Customer Care and Development

• Maintain strong relationships with existing customers
• Consult on indoor furniture products, materials, and production technology
• Upsell and cross-sell to increase order value
• Resolve complaints and handle arising customer issues
• Build trust and long-term partnerships

3. Sales and Export Process Management

• Prepare quotations, negotiate pricing, and finalize contract terms
• Execute export operations: Incoterms (FOB, CIF, EXW), L/C, T/T, customs clearance processes
• Support customers on trading and logistics matters
• Monitor and manage orders from placement to delivery
• Coordinate with Costing, Production, QC, and Logistics to ensure timeline adherence
• Handle documentation: PO, PI, Packing List, Bill of Lading, CO

4. KPI Achievement and Reporting

• Achieve and exceed KPI targets on sales revenue, new customers, and conversion rate
• Develop individual sales plans by month/quarter/year
• Report sales performance and customer status to Sales Manager
• Analyze sales effectiveness and propose improvements

5. Cross-Department Communication and Technical Support

• Coordinate with R&D, Production, QA/QC, Logistics, and Finance
• Communicate customer technical requirements to relevant departments
• Support resolving technical and quality issues for customers
• Update market intelligence and competitor information

College/University degree in International Business, Foreign Trade, Marketing, or related fields

Strong knowledge of indoor furniture products (tables, chairs, cabinets, beds, sofas, etc.)

Clear understanding of the B2B furniture business model

Mastery of export operations: Incoterms, international payment methods, customs processes

Basic understanding of furniture production processes

Plus: Knowledge of furniture materials (wood, metal, veneer, fabric, etc.), international quality standards (CARB, FSC, etc.), international trading and logistics

Minimum 2–3 years of export furniture sales experience

Experience working with international B2B customers

Experience in trading and export operations

Proven track record of achieving and exceeding KPI targets

Plus: Experience selling indoor furniture to US, EU, Australia, Japan markets; experience at OEM furniture companies; existing customer network in the industry; participation in international exhibitions

Good English (listening, speaking, reading, writing) – fluent communication with foreign customers – required

Excellent sales and business development skills

Strong negotiation and persuasion skills

Effective communication and relationship building

Proficient in office software (Word, Excel, PowerPoint) and CRM tools

Plus: Professional presentation and email writing skills; time management and multitasking; market and data analysis.

Quick, flexible, and enthusiastic personality

Able to handle high pressure on KPIs and deadlines

Willing to learn and continuously update product and market knowledge

High sense of responsibility and proactive work attitude

Ability to work independently and as part of a team

Flexible about work location (office or remote when needed)

Plus: Business-minded and results-oriented; willing to travel domestically and internationally; personal laptop and work equipment

• Comprehensive social insurance, health insurance, and unemployment benefits in accordance with the law.

• Social insurance contributions based on 100% of the employee's salary.

• Health care insurance.

• 13th month pay.

• Professional development and training opportunities.

• Periodic health check-ups.

• Annual team building activities.

• Salary is negotiable.