SENIOR MARKETING EXECUTIVE

This role oversees social media, advertising, promotions, events, customer relationship strategies, and partnerships with freelancers and agencies.

Brand Strategy & Planning 

• Define clear marketing strategies, messaging, content pillars, objectives, and KPIs for the brand.
• Develop and execute monthly and quarterly marketing plans & recaps to drive brand awareness, engagement, and growth, and report to direct Manager. 
• Lead the marketing calendar, campaigns, and performance reporting while managing the monthly budget. 

  Content, Social Media & Advertising 

• Manage and create content across social media platforms (Facebook, Instagram, TikTok, LinkedIn) in alignment with brand identity. 
• Develop digital campaigns and coordinate closely with our Ads Specialist for optimized paid advertising. 
• Work with our in-house designer and freelance photographers/videographers/other to produce engaging visuals, videos and content. 

 Partnerships & Customer Engagement 

• Build and maintain partnerships with agencies, freelancers, brands, and collaborators. 
• Implement customer relationship strategies to enhance loyalty, satisfaction, and retention. 

 Data & Performance Tracking 

• Analyze campaign metrics, social media analytics, and customer insights. 
• Adjust marketing strategies to optimize performance and ensure continuous improvement. 

 Activations, Events & Promotions

• Plan and coordinate in-house and external events, workshops, collaborations, and seasonal activations. 
• Create promotional strategies, loyalty initiatives, and customer-engagement activities. 
• Continuously propose fresh, creative marketing ideas aligned with trends and our target audience. 

• Bachelor’s degree in Marketing, Communications, Business or a related field. 
• Strong understanding of the F&B market - especially current trends and competitors. 
• Strong grasp of social media, digital marketing, and content creation

• Experience marketing to a young, urban audience (approx. 25-40 years old). 
• Creative thinker with a strategic and analytical mindset. 

• Fluency in both English and Vietnamese (spoken and written). 
• Excellent communication, time-management and organizational skills. 

• Salary: Competitive and negotiable based on experience. 
• Clear career advancement opportunities within a growing company.
• Compulsory insurance (Social, Health & Unemployment Insurance).
• Meal & parking allowance.
• Annual bonus based on tenure and performance.
• Employee discount across all Marcel Group outlets (applicable after signing the labor contract).