Senior Copywriter (Toong)

1. Job Overview

Toong is seeking a talented and experienced Senior Copywriter to lead the development of compelling and consistent brand narratives. This role requires a creative storyteller who can shape Toong’s tone of voice across all touchpoints while strategically crafting content that connects with our audience. The ideal candidate is also skilled in leveraging AI tools for planning and scaling content with efficiency and impact.

2. Key Responsibilities

• Develop and manage content strategy for brand communications across digital, print, and spatial formats.
• Write and edit high-quality content for marketing campaigns, branding projects, websites, social media, and internal communications.
• Collaborate with the creative, marketing, and design teams to align content with visual direction.
• Create and maintain a consistent tone of voice across all platforms and media.
• Contribute to the ideation and execution of integrated campaigns that support Toong’s brand positioning.
• Adapt content styles to suit different audiences and objectives while staying on-brand.
• Research trends and cultural insights to inspire relevant and timely messaging.
• Utilize AI tools effectively in content planning, research, and production.

• Minimum 3 years of experience in copywriting, preferably in branding, creative agencies, or media.
• Strong conceptual thinking and storytelling skills.
• Excellent command of English and Vietnamese (written and spoken).
• Detail-oriented with strong editing and proofreading skills.
• Ability to handle multiple projects and meet deadlines.
• Proficient in using AI applications (e.g., ChatGPT, Jasper, Grammarly, Notion AI) to streamline and enhance content development.
• Team player with excellent communication and collaboration skills.
• Soft skills
  • Strategic thinking
  • Creativity and adaptability
  • Collaboration and communication
  • Content planning and editorial mindset

• 12 days of annual leave
• Social insurance as per the law

If you are interested in this position, please send your portfolio and CV to Ms. Thuong at: [email protected]