[HN] SENIOR MARCOM EXECUTIVE/ CHUYÊN VIÊN MARKETING & TRUYỀN THÔNG CẤP CAO (WATCH & JEWELRY)

1.  Build & implement communication strategy

• Plan and implement 360° Marketing Communications campaigns (online & offline) to increase brand awareness and drive sales.
• Coordinate with internal departments and partners to ensure campaigns are executed in an aligned manner and consistent with brand direction.
• Propose creative communication ideas suitable for the characteristics of the luxury industry (luxury positioning, storytelling). 

2.   Brand & content management

• Ensure consistency in visuals, messaging, and brand standards across all touchpoints (boutique, digital, social, PR, event).
• Develop communication content (copywriting, concept, key visual direction) suitable for each campaign and each customer segment.
• Control the quality of communication materials (POSM, digital assets, press materials…). 

3.    Customer management & client engagement

• Coordinate with the CRM / boutique team to build clienteling activities, VIP engagement, and enhance customer experience.
• Support the implementation of customer care, loyalty, and in-store activation programs.
• Deeply understand customer behavior and insights in the luxury segment. 

4.   Event organization & activation

• Plan and implement brand events: product launch, private event, VIP event, retail activation.
• Work with agencies, KOLs, media, and partners to ensure high-quality execution and a premium event image.
• Manage budget, timeline, and items related to event execution.

5.  Digital & media channel management

• Coordinate the implementation of digital marketing activities: social media, website, CRM, email marketing.
• Monitor campaign performance and optimize content and messaging by platform.
• Coordinate with PR and media to ensure brand coverage and brand image. 

6.   Analysis & reporting

• Track and evaluate marketing campaign performance based on KPIs (traffic, engagement, conversion).
• Prepare periodic reports and provide recommendations to improve communication effectiveness.
• Monitor market trends, competitor activities, and luxury industry insights.

• Possess in-depth knowledge of the luxury goods industry and a keen understanding of the latest trends in this sector.
• Demonstrate a sophisticated aesthetic sense and a discerning eye for identifying visual and content elements that align with the Patek Philippe brand.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent.

• Minimum 5 years of experience in Marketing Communications, with preference in Luxury retail (watches, jewelry, high-end fashion) or Premium hospitality/ lifestyle.

• Project management skills, working with multiple stakeholders and agencies.
• Content creation capability, storytelling, and brand thinking.
• Data analysis skills and campaign performance evaluation.
• Strong communication and presentation skills (English & Vietnamese).

• Competitive salary packages with fixed 13th-month salary and performance bonus
• Premium health care insurance
• Annual performance review
• Sponsored sports activities
• Training section and rotation opportunities within subsidiaries
• Discount of 30-50% for Group's products
• Professional and creative working environment with up-to-date equipment