DIRECTOR OF SALES & MARKETING/ GIÁM ĐỐC SALES & MARKETING (HCMC)

Provides professional, advisory, and executive support to the General Manager in meeting strategic goals.

Participates in the development and implementation of policies for the department and resort.

Plan and develop marketing strategies and promotion plans.

Oversees and assists in the development and implementation of the resort’s Sales and Marketing plans.

Monitor and evaluate contemporary sales and marketing initiatives and trends.

Manages departmental changes and ensures processes and required infrastructure are in place.

Conduct market research.

Establish pricing strategies and sales targets for the resort.

Work closely with the Director of Wellness to implement targeted retreat programs and to manage and direct marketing plans to promote the various retreat platforms and sales reach.

Reports effectiveness of the Sales and Marketing programs.

Develop and establish a close working rapport with the local and international tour operators, airlines, and destination management companies through personal association and calling them on a planned and scheduled basis. 

Maintain a close business relationship with the local Hue Tourism department. 

Participate in sponsored cocktails and or Fam. Trips are hosted by the resort, business partners, and corporate office. 

Actively promote the brand’s loyalty programs at the resort with marketing initiatives and corporate colleagues.

Participate in the travel partners program to increase presence and visibility in the marketplace.

Constant housekeeping of partners’, clients’, and hospitality databases to ensure contacts are frequently updated and corrected. 

Work with the Revenue Manager to ensure an accurate set of rate plans and pricing strategies based on the market trend and movement for all segments. 

Actively participate in business-related sales trips, expos, trade shows, and MICE conferences within and abroad and manage them most professionally.

Get in touch in the marketplace, get updated on trending inbound arrivals, and manage a change of strategy whenever necessary. 

Assists the director of sales in preparing the market analysis, sales goals, marketing plan, special programs, and other special reports for hotel management. 

Achieve sales objectives and goals as set by the management. 

Conduct site inspections. 

When required, attend/schedule entertainment for key tour & travel accounts. 

Ensure all account profiles, sales reports, and other relevant information are updated and entered into the system. 

Joint sales blitzes with corporate sales if assigned. 

Develop a weekly sales call plan to help with better planning regarding time management, sales objectives, and who we want to see. 

Organize business entertainment, including luncheons, dinners, and cocktails, to gain an in-depth knowledge of the clients and provide assurance and confidence in the resort’s management team. Introduce key management teams such as the director of Wellness, sales colleagues, and general manager whenever possible. 

Track and share information regarding new business trends. 

Understand factors that affect the market, inform management accordingly, and devise a solution. 

Check the market share and performance of the competitive hotel revenues. Working with the Revenue Manager.

Keep track of the competitors regarding special promotions and rate packages. Working with the Revenue Manager.

Ensure that company SOPs and property LSOPs are in place and adhered to. 

Carry out administrative duties. 

Monitor monthly results and performance accounts responsible and provide clear explanations for any variations to their productions. 

Communicate effectively to ensure the sales function is carried out smoothly and meets commitments. 

Submit sales activities reports every month outlining: 

Total number of calls with details 

Past month activities 

Account production against budget and goals 

Major business leads for that month and the future 

New account acquisition

Your top twenty accounts 

Any competitor information 

Upcoming projects and promotions will be given in the coming months

Instill a good rapport with the other resort departments. 

Liaise with the corporate sales office to ensure execution and smooth flow of all Sales and Marketing initiatives. 

Performs sales and marketing functions or related duties and special projects as assigned and directed by the General Manager.

Make sales calls weekly on the accounts in assigned areas. 

Dress in a manner conducive to a business environment, where first impressions reflect the hotel's image. 

Perform additional duties as requested by the BOD as and when required.